A long beach and clifftop sunsets at Jamaica’s laid-back western tip
The long beach has calm water for swimming, with water sports, bars and restaurants along the sand.
Expect vendors; a polite “no thanks” usually works.
Photo: Oleg Yunakov, CC BY-SA 4.0
This clifftop bar on the West End draws crowds for sunset and for watching divers jump from the rocks.
Only jump if you are a confident swimmer; heights vary.
Photo: Simson Petrol, CC0
The lighthouse at the island’s western point dates from the 1890s. Cliffside hotels and restaurants line the road nearby.
Photo: Don Ramey Logan, CC BY-SA 3.0
North of Seven Mile Beach, this quieter bay is lined with resorts. Boat trips run to Booby Cay offshore.
Photo: wardyboy400, CC BY 2.0
Try jerk from roadside stands, fresh lobster in season, fish with bammy, and patties. Beach bars serve cocktails and Red Stripe.
The West End has relaxed cliffside restaurants for sunset dinners.
Negril is about 1.5 hours by road from Montego Bay’s Sangster International Airport. Shuttles, licensed taxis and Knutsford Express coaches run the route.
Route taxis run along the beach road and the West End.
Jamaica uses the Jamaican dollar (JMD), but US dollars are widely accepted in tourist areas, often at a rounded rate. Many visitors stay at all-inclusive resorts, which changes the budget considerably.
Prices are approximate; check current rates.
Beach and cliffs.
Swim and relax on Seven Mile Beach.
Snorkel off the cliffs, see the lighthouse and watch sunset at Rick’s Café.
Take a boat to Booby Cay, or visit Mayfield Falls or YS Falls if open.
Arrive early at the cliffs for sunset seats.
Confirm your hotel and tours are running after the 2025 hurricane.
Check sea conditions before cliff jumping.
Agree fares before you ride.
Quick answers for planning time in Negril.
Yes, many hotels on Seven Mile Beach and the West End are operating, with more reopening through 2026.
About 1.5 hours by road.
Yes, from several heights, at your own risk.
Seven Mile Beach is calm and family-friendly; the West End suits strong swimmers.
December to April.
Planning a wider trip? Our Jamaica travel guide covers getting there, costs, when to go and more.